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Copywriting

„Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure your are saying it like it`s never been said before.“ Bill Bernbach, DDB.

 

VW bought the Peanuts rights for a leasing campaign. My first job as a trainee at DDB. And? Good idea. We won’t do it.

 

 

International Wool Secretariat

 

Competition won, won, lost.

 

 

 

 

office routine Bern.

 

 

 

 

 

„In the beginning was water“, image campaign Swiss Sanitary Association,  Merkur coffee with my favourite art director Hanspi Zündt.

 

Gisler&Gisler BBDO Zürich art direction Freddy Studer

 

 

Copy nurse

 

 

S-Class is too long for some. But the short version convinces everyone.

 

 

 

 

 

 

 


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